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MARYJANE CLAVEROL SS23

As Creative Director for MARYJANE CLAVEROL SS23 marketing campaign, I led the creative direction across digital, social and print. Shot in tropical Miami, in a by the sea – villa it resonated a vibrant Summer scene where rich patterns meet colorful paillettes reflecting the brand’s commitment to luxury and craftsmanship. Bold designs meticulously crafted that align with the slow fashion – affordable luxury market.
CREATIVE LEADERSHIP, OMNI CHANNEL STRATEGY, CROSS FUNCTIONAL PARTNERSHIP, CREATIVE CONCEPT, CREATIVE PRODUCTION & BRIEF, ON SET DIRECTION, EDITING AND POST-PRODUCTION. DESIGN DIRECTION. LOCATION SCOUTING
WHERE IT WAS FEATURED: maryjaneclaverol.com.com and social channels, news outlets, ecommerce and magazine publications.

Branding

Behind the scenes

The lookbook

On the streets

The website

MARYJANE CLAVEROL SS21

MARYJANE CLAVEROL AW22