As a Senior Designer at Helen Kaminski, led the creative direction and development of seasonal collections from concept to final production focused on the high-end luxury market, balancing the brand’s heritage of artisanal craftsmanship with contemporary design innovation. I Worked with skilled artisans in Xiamen and Madagascar to refine construction methods, elevate product quality and innovate with sustainable materials and techniques while maintaining the brand’s signature aesthetic. It was key to work closely with marketing and merchandising teams to align product storytelling with brand identity.