The primary objective was to craft a logo that embodies Lioher’s forward-thinking approach while preserving its core values of reliability and expertise. I aimed for a clean and timeless design that resonates with both existing clients and potential customers, conveying a sense of professionalism and growth. The logo needed to feel contemporary but also adaptable for future branding initiatives. The clean lines ensure readability across digital and print formats, from business cards to large-scale signage in all their distribution centers and showrooms. The new icon is minimalistic yet bold, designed to instantly create a strong visual connection with their iconinc finger pull cabinetry system reinforcing the company’s focus on innovation and high-quality design.