As Creative Director for MARYJANE CLAVEROL AW22 marketing campaign, I led the creative direction throughout digital, social and printed across digital and print media. I coordinated closely with photographers, stylists, and models to create visually striking compositions, the set was a Victorian – era home in Vic, Spain. The location was key to developing the campaign’s visual narrative, blending the antique heritage with contemporary sophistication. As a design director, I focused on redefining traditional Indian embroidery by transforming it into elevated art pieces. I meticulously guided the design process, combining heritage craftsmanship and modern aesthetics, this approach not only celebrated cultural authenticity but also resonated with a global, fashion-forward audience, positioning the brand as a leader in high-end, artisanal design.