As Creative Director for MARYJANE CLAVEROL SS21 marketing campaign, I led the creative direction across digital, social, print, and out-of-home media blending the nostalgic French Riviera aesthetic with the luxury of craftsmanship. My goal was to resonate with women aged 30-55, offering them bold, statement pieces that elevate their personal style.
The designs showcased are playful, vintage inspired and meticulously crafted which aligns with the slow fashion- affordable luxury market.