As a Senior Designer at Massimo Dutti’s Women’s Accessories department, I played a key role in developing trend-driven, commercially successful collections that aligned with the brand’s fast-paced, high-turnover model. My work covered the full design cycle, from concept research to final product development, ensuring MD maintained its position as a global leader in fashion. Cross functional work with buying, production and visual merchandising teams to align designs with business objectives and optimize sell through. Successfully designed limited editions products sold within weeks of launching, increasing revenue and brand engagement.