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MIAMI SHORES COMMUNITY CHURCH BRAND IDENTITY

The primary goal of this project was to create a brand identity of Miami Shores Community Church, a historic and inclusive congregation deeply rooted in its local community in the heart of Miami Shores residential neighborhood. I wanted the new logo and overall identity to feel approachable, inviting, and timeless, while still conveying the church’s strong sense of community and faith. I transformed the original icon from the historical landmark dated from 1927, and redesigned it for broad usability, effective across digital platforms, print materials, and signage, ensuring a consistent and recognizable brand identity.

The Logo

Construction

Construction

The Exclusion Zone

Minimum Sizes

Logo Placement

The Icon

The Exclusive Zone

Minimum Sizes

Icon Placement

The Wordmark

The Exclusion Zone

Minimum Sizes

Typography

Logo

Icon

Watermark

Dos And Dont’s

Photographic Backgrounds

Photographic Backgrounds II

Complementary Palette

Variables
Brand construction | Logo

Typography
Brand Construction | Logo

Color Palette

Business Cards
Applications | Stationary

Letter Sheet
Applications | Stationary

Envelope
Applications | Stationary

Email Signature
Applications | Digital

Applications | Website

Newsletters
Applications | Digital

Instagram
Applications | Social Media

Facebook
Applications | Social Media

Applications | Clothing

Applications | Clothing

Applications | Street Advertising

BURBERRY

MARYJANE CLAVEROL