I was responsible for the complete brand identity development, including the design of the company’s logo to ensure its values, market positioning and future vision. Defined the company’s visual identity, messaging, and positioning to enhance market presence in the vegan food industry. Created a modern, scalable, and cohesive logo that aligns with Wise eggs’s brand evolution and developed a consistent color palette, typography, and brand elements to strengthen recognition to give brand consistency across all platforms and materials. The customer engagement is improved through more consistent digital and physical branding materials aligned with the industry trends.