As a Senior Designer at Zara’s Women’s Accessories department, I played a key role in developing trend-driven, commercially successful collections that aligned with the brand’s fast-paced, high-turnover model. My work covered the full design cycle, from concept research to final product development, ensuring Zara maintained its position as a global leader in fashion. Cross functional work with buying, production and visual merchandising teams to align designs with business objectives and optimize sell through. Successfully designed high-performing products sold within weeks of launching and reordering multiple times, increasing revenue and brand engagement.